For years Senior Living has struggled to provide great customer service for families.
Companies spend millions on marketing and sales, only to have repeated revenue‑generating inquiries go unanswered or mismanaged. Outsourced call centers were supposed to fix the problem but could never replicate the experience of talking to a knowledgeable employee that knows your communities, people and offerings by heart.
Some of the biggest names in Senior Living even insourced their own call centers. Each one ran into the same wall: turnover, training, technical expertise and the operational drag of running a contact center while also running communities. redle was built to solve this problem.
We are the software, the management, and the oversight that lets your own staff run a high‑performance contact center without the learning curve.
You get to hand‑pick your best converters and let them be the face of your communities for every new inquiry. Use the people who care about your company, goals and mission. We provide the systems that make them measurably better at converting inquiries.
The model is simple:
Insourced people, outsourced process. Your team. Our platform. Better economics. Higher conversion.
Measurable outcomes, predictable growth.
- Every inquiry answered — not three out of ten.
- Maximum value obtained from every new lead.
- Digital leads are queued for contact immediately, not stuck in an email inbox.
- Conversion rates increased 50–75% at operators we’ve worked with.
- A platform that works with any CRM.
redle is the work of Nick Hayes.
Nick was the Chief Operating Officer and co-founder of Enquire, the fastest growing senior living CRM and call center of its time. Nick ran it long enough to find out exactly where the inquiry‑to‑move‑in funnel breaks. He has personally answered the calls, hired the agents, trained the people, and knows the devastating impact of mismanaged sales opportunities. For over a decade, Nick specialized in building call center teams that served hundreds of communities spread across dozens of owners and operators, nationwide.
He started redle because he kept seeing the same pattern: operators were buying call centers because they couldn't run their own, and they couldn't run their own because no one had built the right system. He built that system for any size company, no matter what CRM they use.
What we believe
“Outsourcing your front door is a tax on growth, not a solution to it.”
“Conversion is a math problem before it is a people problem. Get the decisions right, and the rest follows.”
“The companies that own their inquiry experience own their occupancy. Everyone else is renting it.”
Ready to Build Your Contact Center?
Join the senior living communities that are protecting their margins and converting more leads in just 45 days.
75%
Conversion Increase
45
Days to Launch
0
IT Overhead